marketing & communications

I bring 26 years of marketing, communications, and public relations expertise across nonprofit and for-profit environments. Having worked at every level of the field, from administrative roles to leadership, I offer a rare combination of strategic vision and hands-on experience. I am highly organized and deadline-driven, and a trusted expert in managing crisis scenarios.

I can:

  • Develop data-driven marketing strategies that align with business goals and audience insights.

  • Lead multi-channel campaigns (digital, social, email, print) from concept through execution and measurement.

  • Build and refine brand voice, messaging frameworks, and stakeholder communications.

  • Plan and manage production for marketing assets (web content, newsletters, videos, PR, collateral)

  • Measure impact with marketing analytics tools and adjust tactics for maximized ROI.

  • Coordinate cross-functional teams and vendor relationships to deliver on-time results.

  • Elevate thought leadership through speaking engagements, case studies, and earned media.

  • Design digital and print promotional materials, brand style guides, and more.

$50+ p/h depending on project needs

public relations

I don’t just build the strategy; I deliver the message. Comfortable on-air and on-mic, I bridge the gap between executive leadership and public-facing persona. Whether it’s a lens or a lapel mic, I know how to command a room and a screen to drive your mission home.

I can:

  • Build and implement press strategies that secure coverage across top outlets.

  • Manage media inquiries, interviews, and media asset production (radio, TV, digital).

  • Develop crisis communications plans and crisis playbooks for fast, coordinated responses.

  • Create compelling press materials, executive bios, and messaging for stakeholders.

  • Cultivate and nurture relationships with journalists, influencers, and community partners.

  • Monitor media trends and industry narratives to protect and enhance brand reputation.

$50+ p/h depending on project needs.

Two women talking at a table. Logo on a screen says the Lori Moore Show

writing

Sure, you can have AI write everything for you. Everyone else is doing it. The problem is, you’ll end up sounding like everyone else, too. Not a great idea when you’re trying to make your business stand out, is it? AI is a great tool, and I use it strategically. However, there is no replacement for a seasoned writer!

I can:

  • Craft clear, persuasive messaging across audiences and channels.

  • Write press releases, pitches, feature stories, and executive communications.

  • Develop content that supports SEO, social media, and PR goals.

  • Edit and refine materials for accuracy, tone, and impact.

  • Produce proposals, grant writing support, and policy/statement position statements as needed.

  • Build content calendars and editorial processes to streamline production.

$50+ p/h includes proofing/editing.

“Farrell is professional, responsive, organized and creative, and most importantly, she’s just a really good person. I wholeheartedly recommend her.”

– Tom Stermer
Senior Marketing Consultant/Midwest Communications